According to an interview “the founders of VSCO had no intention of dipping into a get-rich-quick scheme. They never wanted to compete with Instagram. VSCO’s positioning on the market in this regard was key to doing this. VSCO takes less than perfect images, and by distorting them just right, pulls them away from what we consider to be a ‘perfect’ image to one with obvious imperfections that become part of the art, along with embracing less mainstream subject matter. But it is, and a lot of it has to do with the sheer quality of VSCO’s offering, which is more emotional, psychological and community-driven, than a result of great design. I’ve given a fairly detailed account of what I find wrong about VSCO, and re-reading it myself, I’d struggle to find what made this app successful. Rethink information hierarchy entirely to make it conform because innovation for the sake of it isn’t always a good thing.Place all important navigation in the slider menu - they place huge importance on the Grid in the product messaging but you can’t even get there directly from the menu.Always use a state indicator! It’s so easy to get lost on the app because you don’t remember how you got to where you are.That helps the user visualise flow so much. Have the page transitions correspond to how the app would behave if it was actually a bunch of physical paper pages.For example, slider menu icon can go to the top left. Use standard locations for their icons.Slight modifications on their current icons would improve usability a whole lot. Modify icons - The HIG dictate that if default icons can be used, they ought to be.These are actionable insights that require just a little correction to make a significant change. Uncertainty over what just happened following their last button press.Confusion due to non-standard icon usage.Loss of progress for no apparent reason.Doesn’t cater to usability heuristics so that users need to basically reconsider everything they knew about how to use an app just for this goes against user learning, is not intuitive at all.Product is feature rich but not designed to let people use it easilyįrustrations that users have when using it:. Lack of feedback after performing an action.Lack of walkthrough/clear instructions for a first time user.In short, these are a few of the design issues that VSCO has: I’ll talk about why exactly VSCO is sticky in a wonderful way a little later. Having learned the VSCO much the same way as these individuals did, it’s amazing that people actually stuck through with the process as long as they did. Also the menu button is a hamburger on the bottom left of the screen and literally no other app I’ve seen does that. And there is never a back button - the user needs to navigate from the menu every time. On several occasions in the aforementioned link, the user took steps back without meaning to, and it made them frustrated because they lost progress and would have to go through the whole process again without anything getting saved. Diverging user flows or I didn’t mean to go there, how do I go back? Two arrows and I can’t tell the difference between their functionsģ.
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